Nikola Arsić

One person.
Idea to paying customers.

Twenty-three storefronts and store revenue doubled since 2023 - I took over from a full tech team and handle all of it. I am a systems architect who writes the code and takes the product to market - custom apps end to end, plus the automation and SEO that keep them running and found. For e-commerce teams and agencies who keep receiving work nobody can implement.

Nikola Arsić
Nikola ArsićBorn in Austria
Building since
2016
Press mentions
9
First-place awards
5
Languages
3

What I am actually hired for

PrestaShop

Twenty-three PrestaShop storefronts, the whole tech side.

Development, upgrades, maintenance and SEO for PrestaShop 1.6, 1.7, 8 and 9 - by the person who took over the tech of a 23-storefront, 22-market estate from a full team and now handles all of it, with store revenue doubled since 2023, and is migrating it to PrestaShop 9 and Hummingbird right now.

PrestaShop 1.6 · 1.7 · 8 · 9 · Hummingbird · Symfony · AWS

Shopify

The implementer two SEO agencies keep bringing back.

Years in the Shopify theme layer on live revenue-carrying storefronts: Liquid and Online Store 2.0, collection and product templates, schema, canonical and hreflang handling, Core Web Vitals. Delivered white-label as standard - your client never needs to know I exist.

Shopify · Shopify Plus · Liquid · Online Store 2.0

WordPress & WooCommerce

WordPress and WooCommerce by a developer, not a plugin installer.

Themes, plugins, speed, security clean-ups and SEO on WordPress and WooCommerce - and an honest answer when a store has outgrown it. Ten years in PHP, including a hacked WordPress rebuilt for an Austrian client.

WordPress · WooCommerce · PHP · Yoast · Rank Math · Core Web Vitals

Custom apps & products

Whiteboard to paying customers, by one architect.

The work I most want: take a problem, design the system, build the web app and take it to market. Ten years of React, Next.js, Vue, Laravel and Node.

Architecture · Next.js · Nuxt · React · Vue · Laravel · Node · headless

SEO Services

SEO that gets implemented, not just recommended.

Keyword research, content, local pages and technical SEO - indexation, rendering, schema, Core Web Vitals. Planned and built by the same person.

Keyword research · Content · Local SEO · Technical · Shopify · PrestaShop · Next.js

Selected work

All results (12)
  1. Jungheinrich

    Took over from a full external tech team and now handle all of it: frontend, backend, security, DevOps, updates, consulting, PrestaShop 9.

    One partner in place of a full tech team

    “He took over technical management of 22 Jungheinrich online shops, which were poorly managed by the previous service providers. With very little documentation on a custom set up, he has been able to provide secure and stable environments - and importantly delivering sales growth.”
    Cale Edwards, Senior Research Consultant, Prediki
    Read the case study
    +100%
    store revenue since the 2023 takeover
    • Near-zero downtime
    • Security hardened
    • Stability improved
    • Revenue doubled since 2023
    • At least +20% every year
    • New revenue-driving modules and features

    2023 - present · Full tech scope

  • Top 10

    avg. Google position, weeks after launch

    svezapausal.rs

    One product, mine end to end: designed, built, SEO, go-to-market and customer support. Invoicing, KPO books and tax obligations for Serbian flat-rate taxpayers.

    svezapausal.rsRead the case study
  • 40 → 22

    avg. Google position, 2025 → 2026

    Ading GmbH

    Windows, doors, sun protection and metalwork in Vienna. Design, development and SEO, fully in German for Austria, rebuilt from a hacked WordPress onto Next.js.

    ading.atRead the case study
  • 2.7×

    organic clicks from Google, Q4 2025 → Q3 2026

    RD Stolarija

    PVC and aluminium joinery by a Požarevac workshop with 15+ years in the trade. I rebuilt the site, cutting 447 KB of legacy JavaScript to 2 KB, and ran the SEO.

    stolarija.rd-inzenjering.rsRead the case study

What other people say

“What stands out about Nikola is his ability to handle both technical and management challenges. He has been able to take full responsibility for the platforms, and has been driving improvements across the board. His skills in frontend, backend, DevOps, and problem-solving are impressive, and he is always approachable and quick to respond.”
Cale EdwardsSenior Research Consultant, Prediki · worked on the same team, 2025
“Nikola surprised me by mastering all the frontend parts of our products. He is expert of the Vue.js Framework and he successfully teached his skills to beginners in this framework. Beside that, he was one of a pilar of the team foundation and play an essential role in the team cohesion.”
Aurelien Cogetmanaged Nikola directly, 2020
“It was my pleasure to cooperate with him because he is excellent in team work. His communication skills make the team work great. He is especially devoted to programming and unselfishly shares his knowledge with others.”
Kristina KotlajićBrand Manager, Carnex · SymOrg 2018 teammate

All four recommendations are public on LinkedIn

Awarded at eight competitions. Five first places.

Award-winning problem solving under a clock, with strangers watching: eight engineering competitions across three countries, five first-place awards and three thirds, 2016 to 2022, covered by national press.

Full record

Written down

All guides

Tell me what is broken.

The form asks for your platform, your budget band and what is actually wrong. That is deliberate - I am one person, so I would rather have a short conversation that goes somewhere than a long one that does not.